If you’ve spent any time browsing property listings lately, you’ve probably noticed that more agents are suddenly using video.
At first glance, it might seem like a good thing. But if you’re thinking of selling your home, here’s something to keep in mind:
Not all video marketing is created equal.
Just because an agent can point a camera doesn’t mean they know how to use it effectively.
In fact, when video is done badly—or used without a real strategy—it can hurt your sale more than help it.
Copycat marketing is a red flag
In every market, there are a handful of agents who lead the way—setting the standard for how property marketing should be done.
Then there are those who simply copy what they’ve seen, without understanding why it works or how to use it properly.
If your agent is producing video just because “everyone else is,” but can’t tell you:
- Who it’s targeting
- Where it will be shown
- How they’ll track engagement
- Or how it fits into a broader strategy…
…then they’re not using it as a marketing tool. They’re using it as a checklist item.
And that matters—because your buyer deserves more than a generic video tour uploaded to a platform and forgotten about.
“We had plenty of views, but no serious buyers…”
We’ve heard this from sellers who come to us after trying to sell elsewhere.
And the problem usually comes down to this:
The video may have looked fine—but it was never part of a real campaign.
It wasn’t targeted. It wasn’t tracked. It wasn’t retargeted.
At Hola Properties, we’ve been using video marketing strategically for over a decade. That means we don’t just film your home—we place that video into a carefully planned campaign designed to reach real buyers.
Here’s how it works when it’s done properly:
- We identify the most likely buyer personas (Are they from Northern Europe? Are they searching for retirement? Investment? Lifestyle?)
- We promote the video directly to these audiences across social media, property portals, and email
- We track who watches it, for how long, and from where
- Then we retarget those watchers with additional content or call-to-actions
- All of this is supported by location-based SEO, hashtags, and search campaigns
The result? You’re not just getting a few hundred clicks from curious browsers. You’re getting actual interest from people who are looking to buy a home just like yours.
The danger of a video without a plan
A well-made video can help sell a home.
But a poorly executed video—shaky, echoey, badly lit, or lazily edited—can raise red flags for buyers before they’ve even set foot inside.
Even worse? A beautifully shot video with no plan behind it. No target audience. No retargeting. No engagement strategy.
That kind of video just sits there. And your home? It sits with it.
Don’t settle for a copy of a strategy—demand the real thing
The truth is, some agents will try to mimic what they’ve seen working for others—without having the experience, data, or marketing background to deliver the same results.
That might seem harmless. But when it’s your home, your future plans, and your financial outcome on the line—it’s not.
Sellers deserve better than “Let’s just copy what that agency is doing.”
You deserve a clear plan. A marketing strategy with real thought behind it. And a team that knows why each step matters—not just how to replicate it.
What trust really looks like in property marketing
Trust comes from knowing your agent is:
- Proactively working to attract serious, qualified buyers
- Using modern tools like video and targeted advertising with purpose
- Constantly refining and improving their approach—not just reacting to what others do
- Honest with you about how the process works, and what to expect
At Hola Properties, we’re proud to lead from the front. We don’t wait to see what others are doing—we set the standard. And we never put a property live until we’re confident the marketing plan is in place, clear, and strategic.
Final thoughts: this is your home—not a testing ground
If you’re considering selling, here’s what we’d say:
Don’t hand over your home to someone who’s just “giving video a go.”
You’ve invested time, money, and emotion into your property. Make sure it’s presented—and promoted—with the same care.
If you want a team that truly understands international marketing, buyer psychology, and strategic video use, we’re here to help.
đź“ž Contact Hola Properties
âś” Website: www.holaproperties.com
âś” Telephone: 0034 858 215 333
âś” YouTube: Hola Properties YouTube Channel
âś” Facebook: Hola Properties on Facebook
Let’s talk about a marketing plan that’s built for results—not just for show. contact us here
