In the heart of the beautiful Lecrin Valley, a homeowner faced an uphill battle. Their beloved property, Casa Miro, had been on the market for four long years. After multiple price reductions totaling over €100,000, they were at their wit’s end. Disheartened by the lack of progress and support from previous agents, they had all but lost hope of finding a buyer.
A Chance Encounter with Hola Properties
until they met Angela from Hola Properties. The homeowner, initially skeptical after years of disappointment, decided to give the agency a try after Angela had approached them offering to help and after finding out some uncomfortable truths about some other agents in the area. From the outset, Angela’s approach was different. She listened, asked questions, and took the time to understand not just the house but the homeowners’ story and their dreams of moving on.
The property, a beautifully renovated holiday home, had been a 20-year labor of love. It deserved more than the outdated marketing it had received: a few static photos posted online with no strategy or follow-up. Angela knew this wasn’t enough, especially for a house in the €500,000+ bracket.
A Fresh Perspective on Marketing
Angela and her team got to work immediately, crafting a bespoke marketing plan that highlighted Casa Miro’s best features. This wasn’t just about better photos; it was about telling the story of the house with a properly structured marketing plan.
The new plan included:
- A professional video tour, showcasing the property’s unique charm and functionality.
- Drone footage, capturing the stunning surroundings of the Lecrin Valley.
- Targeted advertising, aimed at buyers from Northern Europe and the U.S., where video tours are expected.
- Strategic collaborations with other agents at Hola Properties, Andalusia and beyond to reach a wider pool of potential buyers.
The team also identified a key issue: potential buyers had been looking along the coast but could be tempted inland with the promise of a short 25-minute drive and a tranquil lifestyle.
Turning Four Years Into Eight Days
With a fresh strategy in place, Casa Miro was relaunched. Within just eight days, a buyer was found—someone who had initially been searching on the Costa Tropical but fell in love with the charm of the Lecrin Valley.
The result? The homeowners’ relief was palpable. After years of feeling abandoned by the process, they were finally able to move forward with their lives. Angela guided them every step of the way, from negotiating the offer to ensuring the sale progressed smoothly.
A Lesson in Persistence and Partnership
The story of Casa Miro highlights how important it is to find the right agent—one who not only understands the market but also cares about the people behind the properties. It’s easy to believe all agents are the same, but as this homeowner discovered, the right approach can make all the difference.
If you’re struggling to sell your property or want to ensure your home gets the attention it deserves, Hola Properties is here to help. With innovative marketing strategies, a focus on personal relationships, and a network of dedicated professionals, they’ve proven that no situation is hopeless.
Want to learn more about how we can help? Get in touch—we’d love to hear your story.
Call us now on: 0034 858 215 333
or email: hola@holaproperties.com
We are here to help you
https://holaproperties.com/articles/To see more articles about the property market in Spain , just click here
Here is the video fo this property for you to enjoy
