What every buyer and seller needs to know right now
The property market across Granada and the Costa Tropical continues to shift—quietly but significantly. If you’re a homeowner thinking of selling, or a buyer wondering whether now’s the right time, here’s what you need to know.
Is the 100% Buyer’s Tax really coming?
If you’ve seen headlines about a so-called “100% buyer’s tax” being introduced in Spain, you’re not alone. But let’s set the record straight.
This proposed tax has been floating around for a while and recently made it back into draft discussions. The truth? It’s already been labelled unconstitutional by many, and even if it were somehow passed, it would affect less than 3% of property transactions.
There’s no need to panic, despite what international media might say. For most buyers and sellers here in Andalucía, it simply wouldn’t apply. The takeaway? Stay informed—but don’t let headlines distract you from the real market.
The biggest issue right now? Lack of new listings
Stock levels have dropped sharply. Where we’d usually expect around 120 new properties hitting the market, that number has dropped to around 70. This shortage is affecting pricing and creating mini-pockets of demand.
Despite a 2% drop in average house prices across Andalucía last month, the right homes are still flying off the shelves—if they’re priced right and marketed properly.
We registered over 1,700 active buyers in the past month alone. Many of them already know every property that’s been listed. If your home’s been on the market for a while, now’s the time to refresh your marketing, update your photography and rethink your price positioning.
👉 Need a second opinion on your listing? Contact us today.
Informed buyers are demanding better
Today’s buyers aren’t relying on luck or outdated agent photos. They know what good marketing looks like, and they’re skipping past listings that don’t feel professional or current.
Whether you’re attracting buyers from Northern Europe, Eastern Europe, or the USA, the message is the same: these buyers are informed, savvy, and expect properties to be fully legal, properly presented and ready to go.
If your agent isn’t doing full legal checks, or your home isn’t showcased with professional video, you could be losing out.
Who’s buying now? A changing buyer mix
We’ve seen a noticeable rise in interest from buyers in:
- Eastern Europe: Particularly Poland, Romania, and Estonia, with many shifting their investments from Greece to Spain.
- Israel: Due to political instability at home, Israeli buyers are actively looking for secure, quality investments in Spain.
- USA: American buyers are increasing sharply—especially on the Costa Tropical. Many of them are actively seeking NAR-registered agents like Hola Properties and expect full-service, start-to-finish support.
These buyers aren’t “just browsing.” They want trusted agents who understand their specific expectations, cultural approach, and legal standards.
Why this matters for sellers
If your property hasn’t sold, the issue might not be the price alone. It could be your marketing, legal documentation, or lack of exposure to the right international buyers.
Hola Properties stands apart because we:
- Conduct full legal checks before listing
- Present homes with professional video, photography and digital strategy
- Work with international buyers in their own language and process
- Offer full relocation support via Solving Spain
Most importantly, we understand that selling a property isn’t just about uploading it to a portal and waiting.
Ready to talk?
If you’re thinking of selling or struggling to attract the right buyers, it’s time to rethink the strategy. The market is active—but it’s selective. You need to be working with an agent who understands how to position your home properly and attract the right buyer.
📞 For an honest conversation about what your home is worth and how to reach the best buyers, call Hola Properties on +34 858 215 333.
We do not charge buyer’s fees, so your buyer could save up to 5%—making your property more attractive from day one.
📍 Learn more at www.holaproperties.com
Watch the full video here https://youtu.be/23UmDflz1qI
