Cortijo Adelfa sat on the market for over a year. No sale. No clarity. No momentum.

The owners were doing what many sellers in southern Granada do. They trusted a traditional agent, agreed a price, waited for viewings… and hoped.

What they received instead was silence.

No meaningful feedback.
No explanation for the lack of offers.
No clear strategy shift when interest stalled.

Meanwhile, the pressure was building.

They did not live at the property. Like many owners of a rural cortijo in the Costa Tropical or Lecrín Valley, distance made everything harder. Maintenance costs continued. Gardens needed attention. Small issues became bigger ones. Every month without progress felt heavier.

The real pain of selling a cortijo in southern Granada

Selling a country property is not the same as selling a flat in town.

Buyers worry about:

legality of extensions

septic systems and water supply

access roads

cracks, damp and roof condition

habitability certificates

realistic pricing

If those concerns are not addressed early, buyers hesitate. Or they walk away quietly.

In many cases, the seller never hears the real reason.

That was the situation with Cortijo Adelfa.

A different approach

The owners were recommended to speak with Hola Properties. Before calling, they did something we always encourage: they researched. They watched our YouTube videos on how to sell property in southern Granada and the Costa Tropical. They saw how we approach marketing and pricing.

When we reviewed the property, the issues were clear.

The presentation did not reflect the lifestyle.
The pricing strategy was not aligned with current comparables.
There was no structured digital distribution.

In rural markets like Órgiva, the Alpujarra or Vélez de Benaudalla, strategy matters. Spain does not have fully transparent sales data. Pricing needs careful analysis using wide comparable datasets and local knowledge.

We repositioned the property properly.

What changed

We carried out our usual pre-listing legal checks. That removes doubt before buyers even step through the door.

We created professional video as the centrepiece of the campaign. Not just pretty images. Storytelling. Clear information. Proper audio. Designed for smart-TV viewing and international buyers.

Then we launched targeted distribution across Spanish and international channels. We tracked engagement. We remarketed to serious viewers. We filtered out timewasters.

Within a short period, interest increased sharply.

Spanish and foreign buyers engaged. Viewings were purposeful. Conversations were serious.

The result?

Multiple offers.
A successful sale.
A seller finally free from the stress of remote ownership.

It’s rarely “just the market”

When a cortijo sits unsold in Lecrín Valley, Órgiva or the Costa Tropical, it is often not about demand. It is about positioning, pricing and trust.

At Hola Properties:

We do full legal diligence before listing.

We use data-led pricing.

We lead with professional video marketing.

We do not charge buyer’s fees.

That last point matters. It widens the buyer pool and removes a barrier at negotiation stage.

Most importantly, we communicate clearly. Sellers deserve transparency, not silence.

If your country property feels stuck, frustrated or overlooked, it may be time to change the strategy.

Curious what your cortijo could sell for in today’s market?

Call +34 858 215 333
Visit How to sell my Cortijo in Spain

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Let’s make your property the next success story.