There’s a lot moving in the Granada and Costa Tropical property market right now—and if your home is valued between €350,000 and €750,000, it’s essential to understand what’s driving those changes. From currency shifts to buyer demographics, the landscape is evolving—and so should your strategy.
🎯 Not Just Price—Perception
Angela, from Hola Properties, highlighted a key issue: buyer perception. For example, a €300,000 home might not feel like the same deal to a buyer from the U.S. this month compared to last. Why? Because of changes in the dollar-to-euro exchange rate. That shift alone could mean an extra $12,000 out of pocket for the buyer.
If you’re selling a mid-range property, it’s vital to understand that foreign buyers are price-sensitive not because of value, but because of currency. They’re not just looking in Spain—they’re comparing global markets.
💸 Mid-Market Homes Are Being Shopped Globally
Homes in the €350k–€750k range tend to attract buyers from the UK, U.S., Northern Europe, and increasingly from Eastern Europe. These are not just “holiday home dreamers.” Many are:
- Relocating permanently
- Planning early retirement
- Investing ahead of future moves
- Looking for dual-use properties (home + rental income)
They’re comparing your listing to homes in Portugal, France, Croatia—even further afield.
What they want: clear, professional presentation of a property that is move-in ready, legally sound, and well marketed.
📉 Less Stock, More Uncertainty = Opportunity
Discretionary sellers—those who don’t need to move—are holding off. Discretionary buyers—those who were just dabbling—have stepped back.
What’s left is a window of opportunity: real buyers are still looking, but supply is shrinking.
Now is a strong moment to sell if:
- You’re ready to move on
- Your property is well presented and fairly priced
- You’re working with an agent who understands international markets
Marketing matters more than ever. You can’t rely on passive portal listings. You need proactive strategies tailored to who’s actually buying—and where they’re coming from.
🌍 One Strategy Doesn’t Fit All
Buyers from the U.S. want transparency and accreditation. Buyers from Belgium want lifestyle and legality. Buyers from Poland may be looking for investment and rental potential.
Your property may appeal to all three—but not if it’s marketed with a “one size fits all” approach.
At Hola Properties, we align our messaging to each buyer group through:
- Custom video tours
- Listings in native languages
- Region-specific digital advertising
- Targeted outreach using real-time trend data
📞 Final Thought: Sell Smarter, Not Slower
The market isn’t down—it’s shifting. And shifts create opportunity for those ready to move smartly.
✅ Prepare your documentation (especially if targeting foreign buyers)
✅ Focus on clean, modern presentation—even if the home is traditional
✅ Target the right buyers with the right message
✅ Partner with professionals who already work with your ideal buyer demographic
If you’re thinking of selling a €350,000–€750,000 property on the Costa Tropical or in the Granada area, we’re ready to help.
📍 At Hola Properties, we speak the language of today’s buyers—and we’re ready to put that to work for you.
