As we move deeper into 2025, the property market in the Granada province and Costa Tropical continues to shift. Changes in global politics, currency fluctuations, and buyer behaviour are shaping what’s happening on the ground right now—and if you’re planning to buy or sell this year, it’s time to pay attention.
Here are the key takeaways from our latest video discussion between Matthew and Angela at Hola Properties.
💶 Currency Shifts Are Making Buyers Cautious
Let’s start with the money. For international buyers, especially those from the United States and the UK, exchange rates have made Spanish property slightly more expensive over the past month. As Angela noted, a simple shift in the dollar-to-euro rate has added as much as $12,000 to the cost of a €300,000 home.
Understandably, this has made some buyers more hesitant. U.S. and UK buyers are still active, but many are treading more carefully, especially at the mid-to-high end of the market.
🌍 Eastern European Demand is Rising Fast
While Western buyers are being more selective, there’s been a noticeable rise in demand from Eastern Europe—particularly from buyers in Estonia, Ukraine, Poland, and Bulgaria.
These buyers are drawn to the perceived stability of southern Spain, especially in uncertain economic times. For many, the appeal is not just the sun and lifestyle—but also a solid investment opportunity.
📉 Fewer Listings, But Still Plenty of Buyers
Across the region, there’s been a decline in new property listings. Some sellers are choosing to “wait and see,” while others are delaying moves due to political or financial uncertainty.
But here’s the good news: buyer demand is still strong. In fact, Hola Properties registered over 1,700 active buyers last month alone.
What does this mean for sellers? It means opportunity—but only if your home is marketed correctly and reaches the right audience.
🧭 Targeted Marketing is Now Essential
One of the key messages from the update is this: no two buyers are the same. The type of marketing that appeals to an American buyer is very different from what attracts someone from Romania or Germany.
If you’re selling, your agent must understand this—and adapt their strategy to match. That’s what we do at Hola Properties. Every property is marketed with its ideal buyer in mind, using the right language, channels, and style to get results.
💬 Final Thoughts
Despite all the changes, the southern Spanish market remains active. It’s not about panic or rushing—it’s about adapting to a shifting landscape.
If you’re selling, now’s the time to get your strategy in place. If you’re buying, understanding how currency and demand are evolving can help you make smarter choices.
As always, Hola Properties is here to guide you through the process. Whether you’re buying or selling, we provide honest, transparent advice that puts your needs first.
📞 Ready to talk about your property goals?
Visit www.holaproperties.com or call us today.
