If you’re thinking of selling your property in the Costa Tropical or southern Granada, here’s one thing you need to watch for more than anything else: copying.
Not just copying listings or marketing formats — copying strategies without understanding them.
We’ve seen a rising number of agents copying what works on the surface, without the infrastructure or knowledge behind it. They might upload a quick video, try to run a social media ad, or post a “viral-style” reel — but without any clear targeting, tracking, or long-term strategy.
It might look like they’re doing something smart. But for your sale? It’s risky.
**Surface-level marketing isn’t marketing**
Marketing a home is not just about “being seen.” It’s about being seen by the right people — those who are qualified and interested. Real marketing involves:
– Knowing how to target the right demographic internationally
– Using smart re-marketing strategies for those who view
– Understanding how different buyers in different countries behave
– Tracking what works, what doesn’t, and adjusting in real time
When you work with Hola Properties, you’re working with a team who doesn’t just follow trends — we help set them.
We’ve developed our own systems to track, test, and refine digital strategies based on over a decade of experience working with international buyers.
**The “copycat agent” trap**
When an agent copies what they see others doing (without knowing why it works), it puts your home at risk of poor presentation and missed buyers. Here’s what that looks like:
– Videos made with no call to action or purpose
– Listings pushed out to generic audiences, not qualified buyers
– No follow-up systems in place when someone shows interest
A serious buyer doesn’t click on everything. They don’t follow everyone. You only get one shot to stand out — and if your listing blends in with 100 others, you’ve lost them.
**What real strategy looks like**
We create a tailored marketing plan for every home we sell — whether it’s a rural cortijo, a town property, or a luxury coastal villa. That means:
– A defined international target market
– A launch strategy, not just a listing
– Ad spend that works harder by focusing on return, not reach
– Video, visuals, and text that tell a compelling story
We’re not guessing — we’re tracking. We’re not just visible — we’re persuasive.
**How to spot the red flag**
Ask your agent: How will you market this home beyond Idealista and just listing on portals? What audience are you targeting? What systems are in place for follow-up? Ask them to show you, not just tell you.
If they don’t have a clear answer — or worse, if they say “we do what everyone else does” — it’s time to walk away.
**Your sale deserves a strategy**
Don’t let your property be a test case for someone else’s learning curve. Choose an agency that knows how to do it properly.
👉 Read more about our digital marketing approach
📞 Ready to talk? Call us on +34 858 215 333
📍 Visit www.holaproperties.com to learn more about how we help sellers stand out — and succeed.
