The one at the top of the hill.

From Frustration to Success: How Angela from Hola Properties Turned a Stale Listing into a Sold Home

 

Selling a home is often an emotional journey. It’s more than just a transaction; it’s about parting with memories, moving on to new chapters, and finding a buyer who will love the home as much as the seller once did. However, for many sellers, the excitement of listing their home can quickly turn into frustration when the property languishes on the market. No viewings. No offers. Silence from the agent. Days turn into weeks, weeks into months, and sometimes, like in this story, years pass with no success.

This is exactly what happened to the owners of Casa Musa, a charming property in the Lecrin Valley. They had reached a breaking point, nearly convinced their house would never sell. But then, Angela from Hola Properties stepped in — and everything changed.

The Challenge: A Stale Listing with No Interest

Three years prior to contacting Angela, the owners of Casa Musa listed their home with another agent. The agent’s approach? A traditional “take photos, stick them online, and wait” strategy. While this may have worked in the past, today’s property market is more competitive than ever. With thousands of homes for sale on online portals, buyers scroll through listings at lightning speed, and if your property doesn’t stand out, it will be lost in the crowd.

Unfortunately, the original agent’s minimal efforts did just that. The property was marketed with poor-quality photos and no video — both vital in today’s market. To make matters worse, there was a complete lack of communication. The only feedback the owners received was that the absence of fitted wardrobes was likely the reason for no interest. Imagine being told something so small was the key issue, and yet, nothing was done to address it or market around it!

Enter Angela: A Fresh Perspective and a Strategic Plan

When Angela from Hola Properties took on Casa Musa, the owners had little hope left. But Angela approached the situation with empathy, professionalism, and a clear strategy. Her first move was to address the core issues that had been overlooked:

• Updated Paperwork: Updated Paperwork: One seemingly small but important issue Angela spotted immediately was that some of the property’s paperwork was outdated. Any savvy buyer or solicitor would have flagged this, causing potential delays and anxiety in the selling process. Angela ensured that the family rectified these issues, so nothing would stand in the way once interest was generated
• Accuracy in Details: Angela also noticed a discrepancy in the property’s measurements and floor layout. This overlooked detail might have deterred potential buyers, but Angela’s keen eye caught it early on, ensuring the property was presented accurately in its new marketing push.

A Modern Approach to Selling

Gone are the days of passive selling methods. Angela understood that to sell in today’s market, a property has to stand out. She revamped the entire marketing strategy, starting with high-quality photos, virtual tours, and a compelling narrative that highlighted Casa Musa’s best features — including its charm, peaceful setting, and even the steep access road that some agents had downplayed.

Instead of seeing the road as a negative, Angela knew the house would appeal to buyers seeking privacy and tranquility, and she leaned into that angle. This approach tapped into the emotional aspect of buying a home: buyers don’t just buy brick and mortar — they buy a lifestyle, a dream, a vision of what life could be in that home.

Angela understood this at a deep level and ensured the marketing portrayed the property as more than just a house on a hill. It became a peaceful retreat for the right buyer.

A Proactive Approach: Reaching Out to the Right Buyers

One of Angela’s strengths is her access to a vast database of potential buyers. But it’s not just about having contacts — it’s about knowing which buyers are the right fit for the property.

She reached out to buyers who were looking for peace, tranquility, and weren’t deterred by the unique aspects of Casa Musa, like the steep access road. By targeting specific buyers rather than taking a “wait-and-see” approach, Angela was able to drum up interest in a way the previous agent had not.

And the results were fast and impressive. Within the same week, two identical offers came in — after years of hearing nothing but silence.

The Power of Communication and Expertise

Selling a home isn’t just about putting it online and waiting for the offers to roll in. It requires constant communication, expert guidance, and a deep understanding of the market. Angela provided all of this and more.

The sellers were no longer left in the dark. They knew exactly what was happening, how the house was being marketed, and what steps were being taken to attract buyers. Angela worked closely with the sellers, their legal team, and the potential buyers to ensure that not only did the house sell, but that it sold to the right buyer who could proceed without delays.

Lessons for Other Sellers: Why Strategy Matters

For sellers who are struggling to sell their home, the story of Casa Musa is a powerful reminder that strategy matters. If your property isn’t standing out, it’s not always the property’s fault — it’s often the approach being used to sell it. A stale listing can become a sold one with the right approach:

1. High-Quality Marketing: Photos and videos are crucial. They’re the first thing buyers see, and if they don’t capture the essence of the property, you’ll lose their interest within seconds.
2. Targeted Buyers: Knowing who your buyer is and marketing directly to them is key. A property in a quiet, remote area might not appeal to everyone, but for those seeking peace, it’s a dream come true.
3. Communication: Sellers should never feel left in the dark. A good agent will keep you informed every step of the way, providing updates, feedback, and guidance.
4. Details Matter: From accurate paperwork to addressing potential hurdles like meterage discrepancies, small details can make a big difference in whether a sale goes smoothly or hits roadblocks.

Conclusion: Turning Frustration into Success

Thanks to Angela from Hola Properties, what seemed like an unsellable property turned into a success story. Her proactive approach, attention to detail, and commitment to finding the right buyer turned Casa Musa from a stale listing into a sold home.

For any sellers out there feeling frustrated, take heart. Sometimes, all it takes is the right agent with a fresh perspective to turn things around. Just Click here