Casa Marco – The one that needed Focus

The Success Story of Cortijo Marco: From Frustration to Fulfillment with Hola Properties

In the rolling hills of Andalusia, surrounded by olive groves and bathed in golden sunlight, stood Cortijo Marco, a picturesque property that promised peace, beauty, and a taste of the good life. Its owner, John (name changed for privacy reasons) had cherished this slice of paradise for years, but life had changed, and it was time for him to sell. What should have been a straightforward process turned into a journey of frustration, false starts, and ultimately, a triumphant partnership with Hola Properties.

His initial steps to sell Cortijo Marco were marked by a common misconception: believing that listing with multiple agents he listed his property with several agencies, hoping this would attract a multitude of buyers. However, this decision led to unexpected consequences.

With multiple agents involved, none felt a strong incentive to put in their best effort. The agents were not prepared to commit their full attention and resources, leaving Cortijo Marco on the back burner. The first year passed with only a few viewings, none of which yielded serious interest. Feedback was nonexistent, and John  began to suspect that many viewers were mere browsers. His frustration grew as he found it increasingly difficult to get responses from the agents. Calls went unreturned, and he was left in the dark about any marketing efforts.

Feeling isolated and disappointed, John began to notice a trend: properties around him were being sold, often by Hola Properties, while his remained unsold. This realisation led him to Amy, a dynamic agent from Hola Properties. Intrigued but still hesitant, John reached out to Amy. Despite his initial reluctance to abandon the multiple listing approach, John’s growing frustration convinced him to give Hola Properties a chance.

From the moment Hola Properties took the reins, things changed dramatically. Amy and her team approached the sale of Cortijo Marco with the dedication and professionalism that had been sorely lacking. They began by creating a stunning professional video tour, capturing the essence and charm of the property. This was not just a cursory walkthrough wiht a wobbly mobile phone, but a carefully crafted narrative that highlighted the unique features of Cortijo Marco and the lifestyle it offered.

Next came a structured marketing plan, meticulously designed to target the right audience. Within weeks, Amy had arranged several viewings from genuinely interested buyers, many of whom were willing to fly in to see the property after being captivated by the video tour and detailed information provided by Hola Properties.

After these viewings, Amy ensured that John received comprehensive feedback from potential buyers. This feedback was invaluable, revealing minor adjustments needed to make the property even more appealing. Hola Properties swiftly made these changes, refining the marketing strategy based on real insights.

The impact was immediate. With targeted marketing and an optimised presentation, more viewings were scheduled. Serious interest blossomed, and soon enough, a buyer was found. The process from that point was smooth and efficient, with Amy and her team handling every detail with precision.

A few short weeks later, John found himself at the notary’s office, signing the final papers. As he left, the weight of a long, frustrating year lifted from his shoulders. He literally rode off into the sunset, his heart light with satisfaction and relief, knowing that Cortijo Marco had found a new owner who would love it as much as he had.

The success story of Cortijo Marco is a testament to the power of dedicated, personalised service. Hola Properties didn’t just sell a house; they understood and conveyed its story, connected with the right buyers, and turned a long, disappointing process into a seamless, joyful conclusion. For John, partnering with Hola Properties wasn’t just a decision—it was the best decision, leading to a successful sale and a new chapter in his life.