Hola Properties has announced a New Marketing Partnership for local homeowners and has partnered with ListGlobally to expand its global marketing presence by featuring all of its Spanish property listings on 106 international portals worldwide.
According to the brand’s Marketing Director, Mathew Wood, the partnership will support the brand’s international growth and marketing strategy, while increasing the Spanish Real Estate Agents network’s exposure to a global audience.
Mathew said: “From January 2023 our agents will have access to ListGlobally’s management system allowing them to feed their Spanish property listings through to a network of 106 international portals, which will expose their properties to approximately 295 million buyers across 54 countries.
“To ensure that as many people as possible can read the property descriptions, the information is automatically translated into the appropriate language for the country, with the system currently supporting over 25 languages. This will provide massive exposure to listings, as well as the brand, on a worldwide level.”
The Spanish property market has always attracted the interest of international buyers. An analysis from the Centre for Public Data showed a steady increase in the number of overseas buyers over the past 10 years, with over 70,000 overseas buyers purchasing in the first half of 2022, which amounts to approximately 20% of the total buyers. However, in certain areas, this percentage increases dramatically. For example, in Lecrin Valley this was near to 70%
Mathew added: “Hola Properties already has an international presence with plans to continue their growth. We recently launched our new global website, improving customers’ experience, website performance and brand exposure around the globe.
Amy Beth Reynolds, Director of Hola Properties said “We are working on further brand exposure through international marketing, which will open further opportunities for our Spanish-based network, while paving the way for expansion and building brand recognition in more countries. This also allows our sellers to benefit from more buyers seeing their property. When this is combined with a full digital marketing strategy and the knowledge of our local property experts, the outcome for the seller is exceptional”
If you need to sell a property in the area or would like to have an informal chat about how this partnership can help you, get in touch with Mathew now on 0034 643 821 326 or email at: mathew@amybeth
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