From Despair to Delight: How Cortijo Amanecer Found Its Perfect Buyer

For the owners of Cortijo Amanecer, a stunning property nestled in Capileira—one of Spain’s “Most Beautiful Villages”—life felt stuck. Their dream of retiring to a quieter life was slipping further away with each passing month. Though their property had been a thriving tourist retreat, when they decided to sell, it languished on the market.

For over a year, their hopes faded as the local real estate agency they entrusted managed just one viewing. Which resulted in a painfully low offer, nowhere near the market valuethat they knew their beloved Cortijo deserved. They received no feeback or market reports as to why tere was no further interest, It was almost as if the agent had just put it online and sat back and waited. Nothign proactive at all.

Frustration turned into despair. How could such a unique property in such a magical location not spark real interest?

But then came a glimmer of hope.

Determined to find a solution, they researched alternatives and had seen many of the videos from  Hola Properties. Immediately, they were struck by the agency’s professionalism, their eye-catching marketing materials, and their international reach. Encouraged, they reached out.

Enter Borja, the dedicated agent assigned to their case. From the very first meeting, he listened intently to their struggles and frustrations, offering not just answers, but solutions.

Diagnosing the Problem

Borja didn’t just see a property; he saw potential waiting to be unlocked. He identified three critical issues:

1. Lack of a marketing plan:  A chuck it online and hope trategu was never goignt o work for this property. It deserved so much more.
2. Lackluster marketing that failed to showcase the property’s unique charm. This really needed a professional video to show off its potential to international buyers
3. No targeted strategy to connect with the right audience. He was not loooking for browsers but for actual buyers, This requires a proper targeted approach with multiple channels.

Armed with this understanding, Borja laid out a clear action plan:

• Professional video tours were produced, highlighting the cortijo’s breathtaking views, rustic elegance, and unique potential as both a home and business.
• The property was relisted with a targeted digital advertising, ensuring it stood out in search results.
• Hola Properties leveraged their targeted international marketing network to reach buyers who would truly value the property.

A Match Made in Capileira

Not long after launching the new campaign, Borja scheduled a viewing with a buyer they ahd reached and who had been searching for exactly what Cortijo Amanecer offered. The connection was immediate. The buyer fell in love during that first viewing, seeing in the property what its owners had cherished for years.

Negotiations were smooth and respectful. Within days, the buyer made an offer that aligned perfectly with Borja’s valuation. After a brief legal review, the sale was finalised.

The Outcome

A property that had once felt invisible to the market sold after one professionally planned and executed marketing campaign. Thanks to Hola Properties, the owners didn’t just sell their Cortijo—they reclaimed their dream of retirement, secure in the knowledge they had achieved a fair and satisfying price.

The Takeaway for Struggling Sellers

Selling your home can be an emotional journey, especially when the process feels stagnant. If you’re watching your property sit unsold, remember this: the right strategy changes everything.

At Hola Properties, we combine local expertise, international reach, and cutting-edge marketing to ensure your property tells its story to the right buyer. Whether it’s a bespoke video tour, tailored campaigns, or personalised attention from an agent like Borja, we’ll help you move forward—just like we did for the owners of Cortijo Amanecer.

Ready to turn your “For Sale” sign into a “Sold” story? Let’s make it happen

Click the link above to request a call back or you can call us on 0034 858 215 333 or email: hola@holaproperties.com