Is Black Friday a Big Con?
When the shopping phenomenon Black Friday crashed upon these shores from our cousins across the Atlantic it was seen as retail heaven by many.
Prices slashed pretty much everywhere on everything and the best part was its timing.
Black Friday comes after the American celebration of Thanksgiving. This year it’s on Friday 25th November. Just a month before Christmas – hurrah for cheaper presents.
It’s been a tradition in America for many years but over here it’s only in the last few years that it’s caught the eye of the Spains marketing machines and the attention of shoppers.
But is Black Friday all the marketing maestros crank it up to be?
At Hola Properties we think not.
Especially after we read a recent report on choosewisely.co.uk
It said that despite the headline-grabbing claims of many retailers suggesting 50-75 per cent off items, across a selection of products the average discount was just 9 per cent.
And that doesn’t factor in the extra stress of queuing, getting to the shopping centre or watching the internet prices like a hungry hawk.
Many retailers are turning their back on it. Last year a number of large retail giants took no part in it. The general line from these companies was that they keep their prices competitive all year round not just for 24 hours or so on Black Friday. We can relate to that.
We’ve even seen real estate agents jump on the Black Friday bandwagon with house price reductions!
The trouble with this approach is estate agency isn’t a commodity or an off-the-shelf product. Buying or selling a home is a personal transaction which has a huge impact on your life in one way or another.
Good, experienced and professional estate agents won’t be trying to use these retail tricks. And we don’t have to resort to Black Friday tactics because we know that when you slash prices instead of getting them right the first time it has a negative effect.
And if you do get your head turned by an estate agency Black Friday offer, or any offer come to that, always read the small print.
Thanks for reading and whatever you are doing this Friday take care and have fun.
Whether you are selling, buying, letting or renting, we’re here to help. Call our team on 695 398 679 or email: email@example.com for expert advice which is honest, accurate and informative.
Estate agent Lanjaron, Estate agent Orgiva, Estate agent Lecrin Valley
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