If you’re thinking of selling your property in Salobreña, you’ll want to get the most for it. That sounds obvious—but many sellers unknowingly make decisions that cost them thousands of euros before they even realise there’s a problem.
Here are three of the most common mistakes we see in this area—and how to avoid them.
1. Overpricing from day one
This is the number one mistake—and it happens more often than you’d think.
Understandably, many sellers want to price high to “leave room for negotiation.” But in today’s market, buyers are more informed than ever. They can spot an overpriced property from a mile away.
And here’s what happens:
- The property sits on the market with little interest.
- Viewings are few and far between.
- Eventually, you reduce the price… but by then, buyers are wondering what’s wrong with it.
Worse still, lingering properties often sell for less than if they had been realistically priced to begin with.
At Hola Properties, we don’t guess at pricing. We use our access to private comparable sales data—not just public listings—to help you set a price that reflects the real market.
2. Listing before it’s ready
Rushing to market without preparation is a close second on the list of costly mistakes.
Sellers often think they can “tidy up later” or that buyers will “see past it.” But most buyers don’t. They’ll move on to the next property that does feel ready.
In Salobreña, where properties range from coastal villas to townhouses tucked into winding streets, it’s even more important to show your home at its best.
That means:
- Decluttering (especially in smaller spaces)
- Finishing any lingering repairs
- Freshening up outdoor areas
- Ensuring your paperwork is in order (like the energy certificate, nota simple and cadastro)
These are all small steps that show your property has been looked after. And that builds confidence with buyers.
3. Poor-quality marketing—especially video
Photos still matter, but in today’s international market, video is the first viewing.
And not just any video. We’re not talking about shaky phone footage or slideshows with elevator music. We’re talking about professionally produced, thoughtfully planned content that captures the heart of the home and speaks to the lifestyle it offers.
At Hola Properties, we’ve been using video strategically for over 10 years—not just making videos, but knowing how to:
- Present each property’s best angles
- Match the tone to the ideal buyer
- Promote it across the right channels—especially to international audiences
More than 50% of property videos are now watched on TVs, not phones. Poor lighting, echoey sound or awkward pacing sends the wrong message.
It suggests the property has been neglected—or worse, that the seller isn’t serious.
Your marketing is often the first impression a buyer gets. Make sure it reflects the true value of your home.
Bonus tip: Buyers are asking about buyer’s fees
If your agent charges buyers an additional fee, it can instantly put people off—especially international clients who aren’t used to this model. IN fact in a lot of countries it is an illegal practice!!
We’re seeing more and more buyers coming to us specifically because we don’t charge buyer’s fees.
They trust us, and they want to work with an agent who is upfront and transparent. Sellers who list with agents that add these fees may be cutting themselves off from qualified buyers—without even realising it.
So what should you do instead?
If you’re preparing to sell in Salobreña, here’s how to avoid the costly mistakes:
- Price it right from the start based on local sales data—not assumptions.
- Take time to prepare your property, inside and out. Buyers notice when a home feels cared for.
- Invest in proper video marketing that showcases your property with quality, clarity and emotion.
- Work with an agency that removes buyer friction, not adds to it.
At Hola Properties, we help sellers do just that. No gimmicks, no pressure—just honest advice, smart marketing, and buyers already waiting.
📞 Contact Hola Properties
✔ Website: www.holaproperties.com
✔ Telephone: 0034 858 215 333
✔ YouTube: Hola Properties YouTube Channel
✔ Facebook: Hola Properties on Facebook
Want to talk through your options? Drop us a message. We’re happy to help you avoid the mistakes we see every week—and make your sale a smoother one.
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